ddSAC is an institute of excellence in Media Education, affiliated to University of Calicut, under the management of Mahatma Educational and Media Trust, Calicut.

The college is situated over an expanse of serenely beautiful landscape, with lush green hills, silhouetted against the azure heavens, at Karingad, near Thottilpalam, in the outskirts of Kozhikode and Wayanad districts.